The demand for vivid, high-performing color in rinse-off beauty is rising—yet consumer scrutiny of ingredient safety has never been higher. Today’s formulator is expected to bridge that divide, offering color that captivates without compromise. Sensient’s latest innovation, SensiTint, responds to this evolving landscape with a range of next-generation colorants that deliver vibrancy, stability, and enhanced mildness—without the need for preservatives.
According to Mintel, the three most commonly used water-soluble dyes in new product launches over the past five years are Yellow 5 (CI 19140), Blue 1 (CI 42090), and Red 33 (CI 17200). All three are available in the SensiTint range, making it a relevant and versatile option for formulators looking to work with familiar, high-impact colorants in a liquid format.
Présentation de la gamme SensiTint
SensiTint is a liquid pigment solution developed for rinse-off and leave-on personal care products—offering vivid colors, but with a cleaner, skin-friendly profile. Made from a base of glycerin and/or propylene glycol with added color, it is preservative-free, non-microbiologically sensitive, and extremely easy to incorporate into both liquid and solid formulations.
From a regulatory standpoint, SensiTint is compliant with EU, US, and China cosmetic regulations, and comes with a 3-year shelf life for global-ready formulating.
Whether you’re formulating a shampoo, facial scrub, cleansing stick, lip tints, toothpastes or serums, SensiTint simplifies color addition—while supporting the clean label claims that today’s consumers expect.
Pourquoi choisir SensiTint ?
SensiTint was created with the modern formulator in mind—where visual impact must meet consumers’ growing concern of skin sensitivity. These liquid pigments offer more than just visual appeal, adding functionality to the formulation table.
At the formulation level, SensiTint delivers:
- Couleurs brillantes et éclatantes, même à de faibles niveaux d'utilisation (0,01 à 0,1 %)
- Forme liquide prête à l'emploi, pouvant être versée, simplifiant l'incorporation dans les formats liquides et solides.
- Grande stabilité dans une large gamme de pH et dans le temps
- Convient à tous les types de peau, y compris les peaux sensibles
- Sans conservateur et sans sensibilité microbiologique, grâce à une faible activité de l'eau et à des solvants à base de glycol.
- Couleurs intermélangeables, donnant aux formulateurs la liberté de créer des teintes personnalisées
For manufacturing teams, the benefits are immediate:
- L'absence de nuages de poudre réduit les risques d'inhalation et le désordre sur le sol.
- Réduction de la contamination croisée entre les lots
- Moins d'étapes de nettoyage grâce au format fluide - moins d'eau, moins d'énergie et moins de temps d'arrêt
- Réduction des besoins de stockage des matières premières, ce qui permet de rationaliser la gestion des stocks.
- Amélioration de l'homogénéité des couleurs d'un lot à l'autre, ce qui permet de réduire les reprises et de renforcer le contrôle de la qualité.
SensiTint offers a bold, stable, and clean-label way to introduce color into rinse-off applications—without compromising on safety, performance, or process.
Contact us to request a sample of SensiTint or arrange a VIVID session with us. We’ll be happy to show you how this next-generation color solution can elevate your rinse-off formulations—safely, simply, and beautifully.
