The demand for vivid, high-performing color in rinse-off beauty is rising—yet consumer scrutiny of ingredient safety has never been higher. Today’s formulator is expected to bridge that divide, offering color that captivates without compromise. Sensient’s latest innovation, SensiTint, responds to this evolving landscape with a range of next-generation colorants that deliver vibrancy, stability, and enhanced mildness—without the need for preservatives.
According to Mintel, the three most commonly used water-soluble dyes in new product launches over the past five years are Yellow 5 (CI 19140), Blue 1 (CI 42090), and Red 33 (CI 17200). All three are available in the SensiTint range, making it a relevant and versatile option for formulators looking to work with familiar, high-impact colorants in a liquid format.
Conheça a linha SensiTint
SensiTint is a liquid pigment solution developed for rinse-off and leave-on personal care products—offering vivid colors, but with a cleaner, skin-friendly profile. Made from a base of glycerin and/or propylene glycol with added color, it is preservative-free, non-microbiologically sensitive, and extremely easy to incorporate into both liquid and solid formulations.
From a regulatory standpoint, SensiTint is compliant with EU, US, and China cosmetic regulations, and comes with a 3-year shelf life for global-ready formulating.
Whether you’re formulating a shampoo, facial scrub, cleansing stick, lip tints, toothpastes or serums, SensiTint simplifies color addition—while supporting the clean label claims that today’s consumers expect.
Por que escolher o SensiTint?
SensiTint was created with the modern formulator in mind—where visual impact must meet consumers’ growing concern of skin sensitivity. These liquid pigments offer more than just visual appeal, adding functionality to the formulation table.
At the formulation level, SensiTint delivers:
- Cores brilhantes e vibrantes, mesmo em baixos níveis de uso (0,01 a 0,1 por cento)
- Forma líquida pronta para uso, que pode ser despejada, simplificando a incorporação em formatos líquidos e sólidos
- Alta estabilidade em uma ampla faixa de pH e ao longo do tempo
- Seguro para todos os tipos de pele, inclusive para peles sensíveis
- Sem conservantes e sem sensibilidade microbiológica, graças à baixa atividade de água e aos solventes à base de glicol
- Cores intercambiáveis, dando aos formuladores liberdade criativa para criar tonalidades personalizadas
For manufacturing teams, the benefits are immediate:
- A ausência de nuvens de pó significa menos riscos de inalação e menos sujeira no chão
- Redução da contaminação cruzada entre lotes
- Menos etapas de limpeza graças ao formato do fluido - menos água, menos energia e menos tempo de inatividade
- Minimizou as necessidades de armazenamento de matéria-prima, apoiando uma configuração de estoque mais simplificada
- Melhoria da consistência de cores entre lotes, o que resulta em menos retrabalhos e maior controle de qualidade
SensiTint offers a bold, stable, and clean-label way to introduce color into rinse-off applications—without compromising on safety, performance, or process.
Contact us to request a sample of SensiTint or arrange a VIVID session with us. We’ll be happy to show you how this next-generation color solution can elevate your rinse-off formulations—safely, simply, and beautifully.
