The demand for vivid, high-performing color in rinse-off beauty is rising—yet consumer scrutiny of ingredient safety has never been higher. Today’s formulator is expected to bridge that divide, offering color that captivates without compromise. Sensient’s latest innovation, SensiTint, responds to this evolving landscape with a range of next-generation colorants that deliver vibrancy, stability, and enhanced mildness—without the need for preservatives.
According to Mintel, the three most commonly used water-soluble dyes in new product launches over the past five years are Yellow 5 (CI 19140), Blue 1 (CI 42090), and Red 33 (CI 17200). All three are available in the SensiTint range, making it a relevant and versatile option for formulators looking to work with familiar, high-impact colorants in a liquid format.
了解 SensiTint 系列
SensiTint is a liquid pigment solution developed for rinse-off and leave-on personal care products—offering vivid colors, but with a cleaner, skin-friendly profile. Made from a base of glycerin and/or propylene glycol with added color, it is preservative-free, non-microbiologically sensitive, and extremely easy to incorporate into both liquid and solid formulations.
From a regulatory standpoint, SensiTint is compliant with EU, US, and China cosmetic regulations, and comes with a 3-year shelf life for global-ready formulating.
Whether you’re formulating a shampoo, facial scrub, cleansing stick, lip tints, toothpastes or serums, SensiTint simplifies color addition—while supporting the clean label claims that today’s consumers expect.
为什么选择 SensiTint？
SensiTint was created with the modern formulator in mind—where visual impact must meet consumers’ growing concern of skin sensitivity. These liquid pigments offer more than just visual appeal, adding functionality to the formulation table.
At the formulation level, SensiTint delivers:
- 即使在使用率较低（0.01% 至 0.1%）的情况下，也能呈现绚丽、鲜艳的色彩
- 即开即用、可浇注的液体形式，可简化与液体和固体的结合
- 在较宽的 pH 值范围内具有较高的稳定性，并可长期使用
- 适合所有肤质，包括敏感肌肤
- 由于采用了低水活性和乙二醇基溶剂，因此不含防腐剂，对微生物也不敏感
- 可相互混合的颜色，让配方设计师自由发挥创意，打造定制色调
For manufacturing teams, the benefits are immediate:
- 没有粉末云意味着吸入风险更低，地面上的脏物更少
- 减少批次间的交叉污染
- 流体形式减少了清洗步骤--用水更少、能耗更低、停机时间更短
- 最大限度地减少原材料储存需求，支持更精简的库存设置
- 提高批次间的颜色一致性，从而减少返工，加强质量控制
SensiTint offers a bold, stable, and clean-label way to introduce color into rinse-off applications—without compromising on safety, performance, or process.
Contact us to request a sample of SensiTint or arrange a VIVID session with us. We’ll be happy to show you how this next-generation color solution can elevate your rinse-off formulations—safely, simply, and beautifully.
