The demand for vivid, high-performing color in rinse-off beauty is rising—yet consumer scrutiny of ingredient safety has never been higher. Today’s formulator is expected to bridge that divide, offering color that captivates without compromise. Sensient’s latest innovation, SensiTint, responds to this evolving landscape with a range of next-generation colorants that deliver vibrancy, stability, and enhanced mildness—without the need for preservatives.
According to Mintel, the three most commonly used water-soluble dyes in new product launches over the past five years are Yellow 5 (CI 19140), Blue 1 (CI 42090), and Red 33 (CI 17200). All three are available in the SensiTint range, making it a relevant and versatile option for formulators looking to work with familiar, high-impact colorants in a liquid format.
Ecco la gamma SensiTint
SensiTint is a liquid pigment solution developed for rinse-off and leave-on personal care products—offering vivid colors, but with a cleaner, skin-friendly profile. Made from a base of glycerin and/or propylene glycol with added color, it is preservative-free, non-microbiologically sensitive, and extremely easy to incorporate into both liquid and solid formulations.
From a regulatory standpoint, SensiTint is compliant with EU, US, and China cosmetic regulations, and comes with a 3-year shelf life for global-ready formulating.
Whether you’re formulating a shampoo, facial scrub, cleansing stick, lip tints, toothpastes or serums, SensiTint simplifies color addition—while supporting the clean label claims that today’s consumers expect.
Perché scegliere SensiTint?
SensiTint was created with the modern formulator in mind—where visual impact must meet consumers’ growing concern of skin sensitivity. These liquid pigments offer more than just visual appeal, adding functionality to the formulation table.
At the formulation level, SensiTint delivers:
- Colori brillanti e vivaci, anche a bassi livelli di utilizzo (da 0,01 a 0,1 per cento)
- Liquido pronto all'uso, in forma versabile, che semplifica l'incorporazione in formati sia liquidi che solidi.
- Elevata stabilità in un ampio intervallo di pH e nel tempo
- Sicuro per tutti i tipi di pelle, compresa quella sensibile
- Privo di conservanti e non sensibile ai microrganismi, grazie alla bassa attività dell'acqua e ai solventi a base di glicole
- Colori intermiscelabili, che danno ai formulatori la libertà creativa di creare tonalità personalizzate
For manufacturing teams, the benefits are immediate:
- Nessuna nuvola di polvere significa meno rischi di inalazione e meno disordine sul pavimento
- Riduzione della contaminazione incrociata tra i lotti
- Meno passaggi di pulizia grazie al formato fluido: meno acqua, meno energia e meno tempi di inattività
- Riduzione al minimo delle esigenze di stoccaggio delle materie prime, a supporto di una configurazione più razionale dell'inventario.
- Miglioramento dell'uniformità dei colori da lotto a lotto, con conseguente riduzione delle rilavorazioni e controllo della qualità.
SensiTint offers a bold, stable, and clean-label way to introduce color into rinse-off applications—without compromising on safety, performance, or process.
Contact us to request a sample of SensiTint or arrange a VIVID session with us. We’ll be happy to show you how this next-generation color solution can elevate your rinse-off formulations—safely, simply, and beautifully.
