The demand for vivid, high-performing color in rinse-off beauty is rising—yet consumer scrutiny of ingredient safety has never been higher. Today’s formulator is expected to bridge that divide, offering color that captivates without compromise. Sensient’s latest innovation, SensiTint, responds to this evolving landscape with a range of next-generation colorants that deliver vibrancy, stability, and enhanced mildness—without the need for preservatives.
According to Mintel, the three most commonly used water-soluble dyes in new product launches over the past five years are Yellow 5 (CI 19140), Blue 1 (CI 42090), and Red 33 (CI 17200). All three are available in the SensiTint range, making it a relevant and versatile option for formulators looking to work with familiar, high-impact colorants in a liquid format.
Conozca la gama SensiTint
SensiTint is a liquid pigment solution developed for rinse-off and leave-on personal care products—offering vivid colors, but with a cleaner, skin-friendly profile. Made from a base of glycerin and/or propylene glycol with added color, it is preservative-free, non-microbiologically sensitive, and extremely easy to incorporate into both liquid and solid formulations.
From a regulatory standpoint, SensiTint is compliant with EU, US, and China cosmetic regulations, and comes with a 3-year shelf life for global-ready formulating.
Whether you’re formulating a shampoo, facial scrub, cleansing stick, lip tints, toothpastes or serums, SensiTint simplifies color addition—while supporting the clean label claims that today’s consumers expect.
¿Por qué elegir SensiTint?
SensiTint was created with the modern formulator in mind—where visual impact must meet consumers’ growing concern of skin sensitivity. These liquid pigments offer more than just visual appeal, adding functionality to the formulation table.
At the formulation level, SensiTint delivers:
- Colores brillantes y vibrantes, incluso con bajos niveles de uso (0,01 a 0,1 por ciento)
- Forma líquida vertible, lista para usar, que simplifica la incorporación a formatos tanto líquidos como sólidos.
- Gran estabilidad en una amplia gama de pH y a lo largo del tiempo
- Seguro para todo tipo de pieles, incluidas las sensibles
- Sin conservantes y sin sensibilidad microbiológica, gracias a su baja actividad acuosa y a los disolventes a base de glicol
- Colores entremezclables, que dan a los formuladores libertad creativa para crear tonos personalizados
For manufacturing teams, the benefits are immediate:
- La ausencia de nubes de polvo implica menos riesgos de inhalación y menos suciedad en el suelo
- Reducción de la contaminación cruzada entre lotes
- Menos pasos de limpieza gracias al formato fluido: menos agua, menos energía y menos tiempo de inactividad.
- Reducción al mínimo de las necesidades de almacenamiento de materias primas, lo que permite una organización más racional del inventario.
- Mejora de la uniformidad del color de un lote a otro, lo que se traduce en menos repeticiones y un control de calidad más estricto.
SensiTint offers a bold, stable, and clean-label way to introduce color into rinse-off applications—without compromising on safety, performance, or process.
Contact us to request a sample of SensiTint or arrange a VIVID session with us. We’ll be happy to show you how this next-generation color solution can elevate your rinse-off formulations—safely, simply, and beautifully.
