The demand for vivid, high-performing color in rinse-off beauty is rising—yet consumer scrutiny of ingredient safety has never been higher. Today’s formulator is expected to bridge that divide, offering color that captivates without compromise. Sensient’s latest innovation, SensiTint, responds to this evolving landscape with a range of next-generation colorants that deliver vibrancy, stability, and enhanced mildness—without the need for preservatives.
According to Mintel, the three most commonly used water-soluble dyes in new product launches over the past five years are Yellow 5 (CI 19140), Blue 1 (CI 42090), and Red 33 (CI 17200). All three are available in the SensiTint range, making it a relevant and versatile option for formulators looking to work with familiar, high-impact colorants in a liquid format.
Lernen Sie die SensiTint-Reihe kennen
SensiTint is a liquid pigment solution developed for rinse-off and leave-on personal care products—offering vivid colors, but with a cleaner, skin-friendly profile. Made from a base of glycerin and/or propylene glycol with added color, it is preservative-free, non-microbiologically sensitive, and extremely easy to incorporate into both liquid and solid formulations.
From a regulatory standpoint, SensiTint is compliant with EU, US, and China cosmetic regulations, and comes with a 3-year shelf life for global-ready formulating.
Whether you’re formulating a shampoo, facial scrub, cleansing stick, lip tints, toothpastes or serums, SensiTint simplifies color addition—while supporting the clean label claims that today’s consumers expect.
Warum SensiTint wählen?
SensiTint was created with the modern formulator in mind—where visual impact must meet consumers’ growing concern of skin sensitivity. These liquid pigments offer more than just visual appeal, adding functionality to the formulation table.
At the formulation level, SensiTint delivers:
- Brillante, leuchtende Farben, selbst bei geringem Verbrauch (0,01 bis 0,1 Prozent)
- Gebrauchsfertige, gießbare Flüssigform, die die Einarbeitung sowohl in flüssige als auch in feste Formate erleichtert
- Hohe Stabilität über einen breiten pH-Bereich und über längere Zeit
- Sicher für alle Hauttypen, auch für empfindliche Haut
- Konservierungsmittelfrei und nicht mikrobiologisch empfindlich, dank geringer Wasseraktivität und Lösungsmitteln auf Glykolbasis
- Mischbare Farben, die den Formulierern kreative Freiheit bei der Erstellung individueller Farbtöne geben
For manufacturing teams, the benefits are immediate:
- Keine Pulverwolken bedeuten weniger Inhalationsrisiken und weniger Unordnung auf dem Boden
- Geringere Kreuzkontamination zwischen den Chargen
- Weniger Reinigungsschritte dank des Flüssigkeitsformats - weniger Wasser, weniger Energie und weniger Ausfallzeiten
- Minimierung des Lagerbedarfs von Rohstoffen, Unterstützung einer rationalisierten Bestandseinrichtung
- Verbesserte Farbkonsistenz von Charge zu Charge, was zu weniger Nacharbeiten und einer strengeren Qualitätskontrolle führt
SensiTint offers a bold, stable, and clean-label way to introduce color into rinse-off applications—without compromising on safety, performance, or process.
Contact us to request a sample of SensiTint or arrange a VIVID session with us. We’ll be happy to show you how this next-generation color solution can elevate your rinse-off formulations—safely, simply, and beautifully.
