With more than 60 years of experience developing cosmetic colorants, ingredients and extraction technology, we believe that beauty is not only seen but experienced. At the front and center of beauty is an individual’s sensory experience with the product and here at Sensient Beauty, we believe in forming collaborative relationships with our customers to create ingredients that elevate these experiences.
Every year, in collaboration with Beautystreams, we select a Color of the Year that we believe will make an impact in beauty and cosmetics for the year ahead. After a warm and comforting success of Radiant Pink in 2022, we look toward 2023 with another color that is empowering, optimistic and creative.
El color del año 2023 de Sensient: Power Berry
The Covid-19 pandemic has completely overhauled the way we live and affected all aspects of our lives—including politics, work, nature, relationships and society as a whole. Consumers have gone through major changes in their lives, forming different priorities when it comes to work, their shopping habits or even the way they view themselves and their lives. When alone and isolated during quarantine, people looked inward to form self-awareness and an innate desire for improvement, optimism and hope.
Celebrar el individualismo y la autenticidad
This power of self-love manifests in the Color of the Year — Power Berry. A shade that symbolizes individuality and authenticity, this transformative mix of blues and reds also signifies the individual’s adaptability to the changing tides. A hue that’s found in flowers, berries, vegetables and spices, Power Berry instantly draws a connection to nature, a source of optimism, healing and authenticity during the last few years.
With Power Berry depicting creativity and optimism, it pairs well with purples, reds, corals, pinks and greens. These vivid hues evoke a loud and proud energy, vivid confidence and trigger motivation.
Recuperar el poder
In 2023, we predict that Power Berry will manifest itself in many forms, including:
- Color me powerful: El uso de cosméticos de color que se centran en un color intenso en los ojos y los labios como una forma de autoexpresión que va más allá de los roles de género y los estándares de belleza.
- Luz deslizante: Un juego de texturas ayuda a llevar este color desde un brillo sedoso y luminoso, hasta un brillo hiper-brillante que permite que la piel se asome.
- Ojos rebeldes: Al ser un color llamativo y sin complejos, el Power Berry destaca como color de ojos para dotarlo de sofisticación, vanguardia y mucha personalidad.
- Frunce el ceño: 2022 fue el año en que se pusieron las ruedas de entrenamiento en lo que respecta a las barras de labios, pero 2023 será el año en que los consumidores vuelvan a abrazar los colores vivos en sus labios, con barras de labios ultraexpresivas y destacadas que juegan con las texturas, la forma y las capas.
- Uñas sin género: Un juego de derivados de las bayas, como ciruelas, malvas, rojos o morados, consolida este tono como uno adecuado para todos los géneros.
- Pelo destacado: Las bases oscuras unidas a este tono forman un color llevable que se adapta a una gran variedad de complexiones.
All set for 2023? Partner with Sensient Beauty to formulate with Power Berry and the rest of the accompanying hues to create unique, sensorial experiences. Contact us now to find out more.
