With more than 60 years of experience developing cosmetic colorants, ingredients and extraction technology, we believe that beauty is not only seen but experienced. At the front and center of beauty is an individual’s sensory experience with the product and here at Sensient Beauty, we believe in forming collaborative relationships with our customers to create ingredients that elevate these experiences.
Every year, in collaboration with Beautystreams, we select a Color of the Year that we believe will make an impact in beauty and cosmetics for the year ahead. After a warm and comforting success of Radiant Pink in 2022, we look toward 2023 with another color that is empowering, optimistic and creative.
Sensient的2023年度色彩。强力浆果
The Covid-19 pandemic has completely overhauled the way we live and affected all aspects of our lives—including politics, work, nature, relationships and society as a whole. Consumers have gone through major changes in their lives, forming different priorities when it comes to work, their shopping habits or even the way they view themselves and their lives. When alone and isolated during quarantine, people looked inward to form self-awareness and an innate desire for improvement, optimism and hope.
庆祝个人主义和真实性
This power of self-love manifests in the Color of the Year — Power Berry. A shade that symbolizes individuality and authenticity, this transformative mix of blues and reds also signifies the individual’s adaptability to the changing tides. A hue that’s found in flowers, berries, vegetables and spices, Power Berry instantly draws a connection to nature, a source of optimism, healing and authenticity during the last few years.
With Power Berry depicting creativity and optimism, it pairs well with purples, reds, corals, pinks and greens. These vivid hues evoke a loud and proud energy, vivid confidence and trigger motivation.
重新获得你的力量
In 2023, we predict that Power Berry will manifest itself in many forms, including:
- 给我颜色的力量。 使用彩色化妆品，注重眼睛和嘴唇的强烈色彩回报，作为一种自我表达的形式，超越性别角色和美容标准。
- 滑动的光。纹理的游戏有助于将这一颜色从丝滑的光辉，变成超光泽，让皮肤透视出来。
- 叛逆的眼睛：作为一种响亮而不含糊的颜色，Power Berry作为一种眼睛颜色脱颖而出，赋予其复杂性、前卫性和大量的个性。
- 撅起嘴：2022年是在口红方面戴上训练轮的一年，但2023年将是消费者再次在嘴唇上拥抱鲜艳色彩的一年，超强的表现力和突出的口红，在质地、形状和层次上发挥着作用。
- 无性别的指甲。对浆果衍生品如李子、淡紫色、红色或紫色的发挥，使这种色调成为适合所有性别的色调。
- 突出的头发。深色的底色加上这种色调形成了一种适合各种肤色的可穿戴颜色。
All set for 2023? Partner with Sensient Beauty to formulate with Power Berry and the rest of the accompanying hues to create unique, sensorial experiences. Contact us now to find out more.
