Colore dell'anno 2023 di Sensient

Power Berry - A shade that symbolizes individuality and authenticity, this transformative mix of blues and reds also signifies the individual's adaptability to the changing tides.

Colore dell'anno 2023 Power Berry - Immagine in evidenza del sito web

With more than 60 years of experience developing cosmetic colorants, ingredients and extraction technology, we believe that beauty is not only seen but experienced. At the front and center of beauty is an individual’s sensory experience with the product and here at Sensient Beauty, we believe in forming collaborative relationships with our customers to create ingredients that elevate these experiences.

Every year, in collaboration with Beautystreams, we select a Color of the Year that we believe will make an impact in beauty and cosmetics for the year ahead. After a warm and comforting success of Radiant Pink in 2022, we look toward 2023 with another color that is empowering, optimistic and creative.

Il colore dell'anno 2023 di Sensient: Power Berry

Colore dell'anno 2023 Power Berry 1

The Covid-19 pandemic has completely overhauled the way we live and affected all aspects of our lives—including politics, work, nature, relationships and society as a whole. Consumers have gone through major changes in their lives, forming different priorities when it comes to work, their shopping habits or even the way they view themselves and their lives. When alone and isolated during quarantine, people looked inward to form self-awareness and an innate desire for improvement, optimism and hope.

Celebrare l'individualismo e l'autenticità

This power of self-love manifests in the Color of the Year — Power Berry. A shade that symbolizes individuality and authenticity, this transformative mix of blues and reds also signifies the individual’s adaptability to the changing tides. A hue that’s found in flowers, berries, vegetables and spices, Power Berry instantly draws a connection to nature, a source of optimism, healing and authenticity during the last few years.

2023 Paletta colori codice wo

With Power Berry depicting creativity and optimism, it pairs well with purples, reds, corals, pinks and greens. These vivid hues evoke a loud and proud energy, vivid confidence and trigger motivation.

Riconquistare il proprio potere

Crediti d'immagine da varie fonti

In 2023, we predict that Power Berry will manifest itself in many forms, including:

  • Color me powerful: L'uso di cosmetici colorati che si concentrano su un'intensa resa cromatica di occhi e labbra come forma di espressione di sé che va oltre i ruoli di genere e gli standard di bellezza.
  • Luce che scivola: Un gioco di texture aiuta a portare questo colore da una luminosità setosa a una brillantezza iper-lucida che lascia trasparire la pelle.
  • Occhi ribelli: come colore forte e non ostentato, Power Berry si distingue come colore per gli occhi per conferire raffinatezza, grinta e molta personalità.
  • Soddisfatti: il 2022 è stato l'anno in cui si sono messe le rotelle al posto del rossetto, ma il 2023 sarà l'anno in cui i consumatori torneranno ad abbracciare colori vivaci sulle labbra, con rossetti ultra espressivi e di grande impatto che giocano su texture, forme e strati.
  • Unghie gender-free: Un gioco di derivati delle bacche come prugna, malva, rosso o viola, rende questa tonalità adatta a tutti i generi.
  • Capelli di spicco: Le basi scure abbinate a questa tonalità formano un colore portabile e adatto a una grande varietà di carnagioni.

All set for 2023? Partner with Sensient Beauty to formulate with Power Berry and the rest of the accompanying hues to create unique, sensorial experiences.  Contact us now to find out more.

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