The demand for vivid, high-performing color in rinse-off beauty is rising—yet consumer scrutiny of ingredient safety has never been higher. Today’s formulator is expected to bridge that divide, offering color that captivates without compromise. Sensient’s latest innovation, SensiTint, responds to this evolving landscape with a range of next-generation colorants that deliver vibrancy, stability, and enhanced mildness—without the need for preservatives.
According to Mintel, the three most commonly used water-soluble dyes in new product launches over the past five years are Yellow 5 (CI 19140), Blue 1 (CI 42090), and Red 33 (CI 17200). All three are available in the SensiTint range, making it a relevant and versatile option for formulators looking to work with familiar, high-impact colorants in a liquid format.
Meet the SensiTint Range
SensiTint is a liquid pigment solution developed for rinse-off and leave-on personal care products—offering vivid colors, but with a cleaner, skin-friendly profile. Made from a base of glycerin and/or propylene glycol with added color, it is preservative-free, non-microbiologically sensitive, and extremely easy to incorporate into both liquid and solid formulations.
From a regulatory standpoint, SensiTint is compliant with EU, US, and China cosmetic regulations, and comes with a 3-year shelf life for global-ready formulating.
Whether you’re formulating a shampoo, facial scrub, cleansing stick, lip tints, toothpastes or serums, SensiTint simplifies color addition—while supporting the clean label claims that today’s consumers expect.
Why Choose SensiTint?
SensiTint was created with the modern formulator in mind—where visual impact must meet consumers’ growing concern of skin sensitivity. These liquid pigments offer more than just visual appeal, adding functionality to the formulation table.
At the formulation level, SensiTint delivers:
- Brilliant, vibrant colors, even at low usage levels (0.01 to 0.1 percent)
- Ready-to-use, pourable liquid form, simplifying incorporation into both liquid and solid formats
- High stability across a wide pH range and over time
- Safe for all skin types, including sensitive skin
- Preservative-free and non-microbiologically sensitive, thanks to low water activity and glycol-based solvents
- Intermixable colors, giving formulators creative freedom to build custom shades
For manufacturing teams, the benefits are immediate:
- No powder clouds means fewer inhalation risks and less mess on the floor
- Reduced cross-contamination between batches
- Fewer cleaning steps thanks to the fluid format—less water, less energy, and less downtime
- Minimised raw material storage needs, supporting a more streamlined inventory setup
- Improved batch-to-batch color consistency, leading to fewer reworks and tighter quality control
SensiTint offers a bold, stable, and clean-label way to introduce color into rinse-off applications—without compromising on safety, performance, or process.
Contact us to request a sample of SensiTint or arrange a VIVID session with us. We’ll be happy to show you how this next-generation color solution can elevate your rinse-off formulations—safely, simply, and beautifully.
