With more than 60 years of experience developing cosmetic colorants, ingredients and extraction technology, we believe that beauty is not only seen but experienced. At the front and center of beauty is an individual’s sensory experience with the product and here at Sensient Beauty, we believe in forming collaborative relationships with our customers to create ingredients that elevate these experiences.
Every year, in collaboration with Beautystreams, we select a Color of the Year that we believe will make an impact in beauty and cosmetics for the year ahead. After a warm and comforting success of Radiant Pink in 2022, we look toward 2023 with another color that is empowering, optimistic and creative.
Sensient's Color of the Year 2023: Power Berry
The Covid-19 pandemic has completely overhauled the way we live and affected all aspects of our lives—including politics, work, nature, relationships and society as a whole. Consumers have gone through major changes in their lives, forming different priorities when it comes to work, their shopping habits or even the way they view themselves and their lives. When alone and isolated during quarantine, people looked inward to form self-awareness and an innate desire for improvement, optimism and hope.
Celebrando o individualismo e a autenticidade
This power of self-love manifests in the Color of the Year — Power Berry. A shade that symbolizes individuality and authenticity, this transformative mix of blues and reds also signifies the individual’s adaptability to the changing tides. A hue that’s found in flowers, berries, vegetables and spices, Power Berry instantly draws a connection to nature, a source of optimism, healing and authenticity during the last few years.
With Power Berry depicting creativity and optimism, it pairs well with purples, reds, corals, pinks and greens. These vivid hues evoke a loud and proud energy, vivid confidence and trigger motivation.
Recapturando seu poder
In 2023, we predict that Power Berry will manifest itself in many forms, including:
- Colora-me poderoso: Usando cosméticos coloridos que focalizam a intensa compensação de cores nos olhos e lábios como uma forma de auto-expressão que se estende além dos papéis de gênero e dos padrões de beleza.
- Luz de deslizamento: Um jogo de texturas ajuda a levar esta cor de um brilho luminoso sedoso a um brilho hiper-brilhante que permite à pele espreitar através dela.
- Olhos Rebeldes: Como uma cor barulhenta e sem desculpas, Power Berry se destaca como uma cor de olhos para emprestar-lhe sofisticação, arestas e muita personalidade.
- Pucker up: 2022 foi o ano para colocar rodas de treinamento quando se tratava de batom, mas 2023 será o ano em que os consumidores voltarão a abraçar cores vivas em seus lábios, com batons ultra-expressivos e destacados que brincam com texturas, formas e camadas.
- Pregos livres de gênero: Um jogo sobre derivados de bagas como ameixas, malvas, vermelhas ou roxas, solidifica este matiz como um adequado para todos os gêneros.
- Cabelos em destaque: As bases escuras aliadas a esta tonalidade formam uma cor que pode ser usada e adequada para uma grande variedade de complexidades.
All set for 2023? Partner with Sensient Beauty to formulate with Power Berry and the rest of the accompanying hues to create unique, sensorial experiences. Contact us now to find out more.
