The growing focus on environmental and sustainability concerns has led to a growing demand and rise of the natural and clean beauty trend. Consumers’ preferences for sustainable, transparent, and effective products is shaping the beauty market, Sensient Beauty is here to help brands be ahead and ready for such changes.
The color of a beauty product deeply communicates and creates brand recognition, consumers associate certain colors with specific brands. It is therefore, essential for cosmetic products and fragrances to maintain consistent colors tones and scents to instill brand trust and portray product value.
Dyes are commonly used to color beauty products, keeping transparency. Water soluble and oil soluble dyes are used at low concentration so it colors only the formula and not the skin. However it can have light stability issues such as color fading over time.
Fragrances are used in perfumes or cosmetics to offer a pleasant smell when the product is worn on to mask odors. Fragrance and essential oils are the two commonly used ingredients to make a product smell good. They are usually oil based, consisting a blend of complex chemical compounds hence it often creates instability in a formula, altering the fragrance profile.
Dyes and fragrances are both very sensitive to external factors such as pH, oxidation, temperature, UV radiations and metallic catalysis. To avoid discoloration and losing scent intensity, we offer molecules that are capable of absorbing UV radiations and have anti-oxidant properties.
Inspired to innovate, we have developed a 100% naturally derived color and fragrance protector, Covabsorb® Nature GP, a biodegradable clean ingredient that respects the environment and safe for users.
Currently available at EMEA. Launching globally Q1 2024.
What is Covabsorb® Nature GP?
- 100% naturally derived UV absorber blend
- INCI: Triethyl Citrate, Isoamyl Laurate, Kampferia Galanga Root Extract, Pongamia Pinnata Seed Extract
So what are the properties and benefits?
- High Performance Broad Spectrum UV blend
- Protects color and fragrance potency in your formulation over time
- Increases shelf-life due to lipid UV induced rancidity
- Low irritancy and sensitization makes it ideal for babies and children and sensitive skin
- Easy to use & handle – liquid, suitable for hot processes, no pre-dissolving
- Oil soluble and non-ionic
- Halal, Kosher & Vegan compliant
- OMC free, BHT free and EHS free
- Safe for the environment, readily biodegradable
Currently available at EMEA. Launching globally Q1 2024.
Contact us to request a sample of Covabsorb® Nature GP or arrange a VIVID session with us. We will be happy to introduce you to our latest ingredient launches and innovations.
