The fragrance industry, a realm of olfactory delights, is more than just about creating enticing scents. It’s a reflection of society’s evolving tastes, emotions, and desires. Largely influenced by shifting trends, the industry is fueled by consumers’ need for sensorial pleasures and self-expression.
With millennials and Gen Z consumers wielding significant purchasing power, they’ve become the target demographic for many perfume brands. Let’s delve into some of the most prominent trends steering the industry and how they resonate with today’s discerning consumers.
清洁香氛
Today’s conscientious consumers lean towards fragrances that not only soothe their senses but also support mental well-being and sustainability. Terms like “clean” and “natural” have gained traction, but there’s a myriad of misconceptions surrounding them. While “clean” signifies a fragrance devoid of potentially harmful ingredients, “natural” indicates ingredients derived from raw materials. However, the waters get murky here.
A rose scent, though natural, might have traveled continents, leaving a substantial carbon footprint. Moreover, while some essential oils smell heavenly, they can be allergens. The misconception that ‘clean equals natural’ needs debunking. In reality, synthetically produced ingredients, crafted meticulously in labs, can often be safer for both the environment and health compared to their natural counterparts.
无酒精香氛
Alcohol, especially denatured alcohol, has been under the scanner for being a potential irritant. Its pervasive presence in many perfumes has raised eyebrows, more so because of the lack of transparency in fragrance ingredient lists. Denatured alcohol, while effective in enhancing penetration of ingredients and providing a certain texture, can be drying and irritating, especially for sensitive skin types. On the other hand, fatty alcohols, like cetyl and stearyl alcohol, are beneficial, offering moisturization without the adverse effects.
香水的创新使用方法
The traditional spritz is evolving. Brands like Wind Song have reimagined the application process, offering dusting powders, for a more personalized experience. The allure doesn’t stop there. Products like Chanel’s best-selling Chance fragrance has been transformed into travel-friendly gel format, with the gel formula absorbing into the skin instantly upon application.
Solid formats are also gaining traction as they can be more concentrated than liquid perfume and it often lasts longer on the skin, so you don’t have to reapply as often. It is usually less expensive than buying multiple bottles of liquid perfume over time, and finally, solid perfume is easy to transport and doesn’t require carrying around a bottle or spill risk. While perfumes for the body have always been in vogue, hair mists are now stealing the limelight. Their affordability, combined with the added benefits for hair, has made them a favorite, especially among younger consumers. The surge in TikTok trends attests to their rising popularity.
为香水趋势量身定制的瞬时配方
As the fragrance industry evolves, there’s an increasing demand for innovative and on-trend products. Sensient has developed ready formulations that align perfectly with the latest fragrance trends. These formulations are not only a result of innovation but also the expert use of our proprietary ingredients.
透明香水棒
Introducing a fresh take on fragrances, the Perfumed Clear Stick SCT2410 redefines convenience and innovation. This predominantly natural stick is designed for on-the-go individuals, offering a unique, alcohol and water-free format. The inclusion of NATPURE® FEEL M-ECO ensures a smooth application on the skin, while the vibrant hue of UNICERT® VIOLET K7014-J transforms the stick into a piece of ornamental beauty. To ensure the stick’s appeal remains timeless, COVABSORB® is integrated, providing stability over time, making it a true blend of aesthetics and functionality.
Biomim 身体喷雾
The Biomim Body Mist SCT2339 is designed for those who desire a subtle yet lasting fragrance experience. Infused with the power of NATPURE® SOL CRYSTAL, this body mist solubilizes the oil fragrance seamlessly, ensuring clarity in the formula. For those seeking a touch of color, the UNICERT® range steps in, offering a plethora of shades. The standout feature, however, is the inclusion of SENSISORB BIOMIM, a bio-mimetic color protector, ensuring that the color remains vibrant, encapsulating the essence of the fragrance.
彩色香氛
The interplay between sight and smell can’t be ignored. The color of a perfume can evoke specific emotions and expectations even before the scent wafts into our nostrils. From the freshness of green to the intensity of deep pink, colors enhance the overall sensory experience of a fragrance.
开创香水的未来
While the fragrance industry is being swayed by emerging trends and shifting consumer preferences, creating a fragrance that taps into these trends is no small feat. Brands require advanced solutions that not only align with these trends but also ensure product efficacy and stability. Sensient Beauty’s innovative products and technologies is at the forefront of this evolution, empowering brands to create fragrances that resonate with the modern consumer.
使用 Unicert® 染料着色
When it comes to fragrances, the visual appeal of a product is as crucial as its olfactory allure. Our Unicert® dyes offer a unique range of water-soluble dyes that provide vibrant colors and a distinct staining effect. This not only enhances the aesthetic appeal but also adds a layer of experiential delight to the product.
使用 Covabsorb® 和 Sensisorb® 系列产品防止褪色
The longevity of a fragrance’s scent and color is paramount. Sensient Beauty’s Covabsorb® and Sensisorb® ranges are designed to protect dyes and fragrances from fading in formulations. Their patented composition of organic UVA and UVB filters ensures that the product retains its vibrant hue and scent even when exposed to sunlight.
- Sensisorb Biomim的灵感来源于大自然，具有双重功效：防紫外线和提高 SPF 值。它还能确保对颜色和香味的保护，是透明或半透明包装配方的理想选择。
- Sensisorb CF+CF+ 能有效抵御 UVA 和 UVB 紫外线。其独特的配方可确保产品的色泽和香味保持不变，为用户提供始终如一的感官体验。
- Covabsorb® Nature GP是我们最新推出的 100% 天然萃取色素和香料保护剂。这是一种可生物降解的清洁成分，既环保又对用户安全。
使用 Natpure® Sol Crystal OF 的天然配方
As the demand for natural and alcohol-free fragrances surges, our Natpure® Sol Crystal OF emerges as a game-changer. This unique natural solubilizer is tailored for natural cosmetics and fragrances, allowing the formulation of products with reduced or no alcohol content. Its compatibility with a range of ingredients, from essential oils to UV filters, ensures versatility in formulation while maintaining product transparency and stability.
使用增溶剂 LRI 作为酒精替代品
Alcohol has been a staple in fragrance formulations, but with the rising demand for alcohol-free products, brands are on the lookout for alternatives. Enter Solubilisant LRI, our unique surfactant blend designed to allow water to substitute for alcohol in many cosmetic and perfumery products. Its high efficiency, mild nature, and optimized odor make it an ideal choice for brands aiming to create hypoallergenic and alcohol-free formulations.
Elevate your fragrance game with Sensient Beauty’s cutting-edge solutions tailored for today’s trends. Contact us to find out more.
