The growing focus on environmental and sustainability concerns has led to a growing demand and rise of the natural and clean beauty trend. Consumers’ preferences for sustainable, transparent, and effective products is shaping the beauty market, Sensient Beauty is here to help brands be ahead and ready for such changes.
The color of a beauty product deeply communicates and creates brand recognition, consumers associate certain colors with specific brands. It is therefore, essential for cosmetic products and fragrances to maintain consistent colors tones and scents to instill brand trust and portray product value.
Dyes are commonly used to color beauty products, keeping transparency. Water soluble and oil soluble dyes are used at low concentration so it colors only the formula and not the skin. However it can have light stability issues such as color fading over time.
Fragrances are used in perfumes or cosmetics to offer a pleasant smell when the product is worn on to mask odors. Fragrance and essential oils are the two commonly used ingredients to make a product smell good. They are usually oil based, consisting a blend of complex chemical compounds hence it often creates instability in a formula, altering the fragrance profile.
Dyes and fragrances are both very sensitive to external factors such as pH, oxidation, temperature, UV radiations and metallic catalysis. To avoid discoloration and losing scent intensity, we offer molecules that are capable of absorbing UV radiations and have anti-oxidant properties.
Inspired to innovate, we have developed a 100% naturally derived color and fragrance protector, Covabsorb® Nature GP, a biodegradable clean ingredient that respects the environment and safe for users.
Currently available at EMEA. Launching globally Q1 2024.
Che cos'è Covabsorb® Nature GP?
- Miscela di assorbitori UV 100% di origine naturale
- INCI: Trietilcitrato, Isoamil Laurato, Estratto di radice di Kampferia Galanga, Estratto di semi di Pongamia Pinnata.
Quindi quali sono le proprietà e i benefici?
- Miscela UV ad ampio spettro ad alte prestazioni
- Protegge la potenza del colore e della fragranza nella formulazione nel tempo
- Aumenta la durata di conservazione grazie all'irrancidimento lipidico indotto dai raggi UV
- La bassa irritazione e sensibilizzazione lo rende ideale per neonati e bambini e per le pelli sensibili.
- Facile da usare e da maneggiare - liquido, adatto a processi a caldo, senza pre-dissoluzione
- Solubile in olio e non ionico
- Conformi alle norme Halal, Kosher e Vegan
- Senza OMC, senza BHT e senza EHS
- Sicuro per l'ambiente, facilmente biodegradabile
Currently available at EMEA. Launching globally Q1 2024.
Contact us to request a sample of Covabsorb® Nature GP or arrange a VIVID session with us. We will be happy to introduce you to our latest ingredient launches and innovations.
