The growing focus on environmental and sustainability concerns has led to a growing demand and rise of the natural and clean beauty trend. Consumers’ preferences for sustainable, transparent, and effective products is shaping the beauty market, Sensient Beauty is here to help brands be ahead and ready for such changes.
The color of a beauty product deeply communicates and creates brand recognition, consumers associate certain colors with specific brands. It is therefore, essential for cosmetic products and fragrances to maintain consistent colors tones and scents to instill brand trust and portray product value.
Dyes are commonly used to color beauty products, keeping transparency. Water soluble and oil soluble dyes are used at low concentration so it colors only the formula and not the skin. However it can have light stability issues such as color fading over time.
Fragrances are used in perfumes or cosmetics to offer a pleasant smell when the product is worn on to mask odors. Fragrance and essential oils are the two commonly used ingredients to make a product smell good. They are usually oil based, consisting a blend of complex chemical compounds hence it often creates instability in a formula, altering the fragrance profile.
Dyes and fragrances are both very sensitive to external factors such as pH, oxidation, temperature, UV radiations and metallic catalysis. To avoid discoloration and losing scent intensity, we offer molecules that are capable of absorbing UV radiations and have anti-oxidant properties.
Inspired to innovate, we have developed a 100% naturally derived color and fragrance protector, Covabsorb® Nature GP, a biodegradable clean ingredient that respects the environment and safe for users.
Currently available at EMEA. Launching globally Q1 2024.
Qu'est-ce que Covabsorb® Nature GP ?
- Mélange d'absorbeurs d'UV 100% d'origine naturelle
- INCI : Triethyl Citrate, Isoamyl Laurate, Kampferia Galanga Root Extract, Pongamia Pinnata Seed Extract.
Quelles sont donc ses propriétés et ses avantages ?
- Mélange UV haute performance à large spectre
- Protège la puissance des couleurs et des parfums dans votre formulation au fil du temps.
- Augmente la durée de conservation en raison du rancissement induit par les UV des lipides
- Son faible pouvoir irritant et sensibilisant en fait un produit idéal pour les bébés, les enfants et les peaux sensibles.
- Facile à utiliser et à manipuler - liquide, convient aux processus à chaud, pas de prédissolution
- Soluble dans l'huile et non ionique
- Conforme aux normes halal, casher et végétaliennes
- Sans OMC, sans BHT et sans EHS
- Sans danger pour l'environnement, facilement biodégradable
Currently available at EMEA. Launching globally Q1 2024.
Contact us to request a sample of Covabsorb® Nature GP or arrange a VIVID session with us. We will be happy to introduce you to our latest ingredient launches and innovations.
