Asian cosmetics have long centered around the natural look: fair, pure skin accentuated by innovative brow and lip effects. Particularly in Japan and Korea, concealing imperfections is still as important as ever; even young men are seeking that extra glow.
Yoga skin, for example, is described as “a look that feels real.” This trend, emulating “the radiance you have when you step out of the yoga studio – juicy, dewy and super-hydrated,” first caught on in Asia. Like so many other styles that start in this region, it soon gained popularity in Western countries, reminding us that there’s much more to makeup than meets the eye.
新的购物周期
Younger generations have changed the way beauty products are sought, bought and marketed. Shopping now starts on YouTube or other video platforms, where brands can partner with influencers to demonstrate and endorse their products. At this point, the consumer is simply browsing and looking for ideas before moving to Instagram (or perhaps a specific brand’s website) to investigate further.
The challenge with online shopping for cosmetics is the limited ability to capture colors, textures and scents. So, brick and mortar stores are getting creative. They’re reimagining—and even reinventing—their retail atmospheres.
美是一种体验
In Asia, home to many of the world’s oldest and most beloved beauty brands, quality makeup is commonplace. It’s the process of applying the makeup that consumers in these markets value and view as a differentiator. Enter the in-store makeup bar, a social and sensory experience that answers questions such as:
- 产品在使用时的感觉如何？
- 在应用过程中，产品在视觉上是如何演变的？
- 什么是香味？
- 气味是否暗示了一种味道？
- 其他客户对该产品的评价如何？
Online, these questions appear as static reviews or FAQs. At the makeup bar, they come to life through the five senses and the imagination. Sophisticated makeup bars even offer coffee, beverages and snacks, a la a traditional “bar.”
创造感官上的影响
What does all of this mean for formulators? Cosmetics suppliers are allocating resources toward enhancing the entire shopping and application experience to appeal to the senses beyond that of sight. In the process, they are turning to Sensient Cosmetic Technologies to provide ingredients that bring sensory appeal to beauty products. For example, our Soothing Watermelon SCD 6117 gel.
这如何使五种感官参与其中
- 触摸。通过三种增稠剂的组合获得慕斯般的质地。Covagel提供瞬间冷却效果，而Covacryl MV60延长了柔软度。Covasilic 15提供了足够的硬度，使配方保持一致。最后，Fucosorb WP海藻提取物的加入增加了抗炎特性。
- 视觉。一个真正的西瓜色，通过混合2个Unicerts，黄色和红色实现。
- 气味：还有什么，西瓜，由Sensient Flavor公司自行开发。
- 味道。西瓜的香味让人联想到甜蜜的夏日。
- 声音。我们当然听到了赞美之词!
Learn more about our products here and contact us to explore the sensory possibilities with Sensient for your next formulation.
