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5 가지 감각 참여 : 아시아 뷰티 체험 - Sensient Beauty

5 가지 감각 참여 : 아시아 뷰티 체험

Asian cosmetics have long centered around the natural look: fair, pure skin accentuated by innovative brow and lip effects. Particularly in Japan and Korea, concealing imperfections is still as important as ever; even...

Asian cosmetics have long centered around the natural look: fair, pure skin accentuated by innovative brow and lip effects. Particularly in Japan and Korea, concealing imperfections is still as important as ever; even young men are seeking that extra glow.

Yoga skin, for example, is described as “a look that feels real.” This trend, emulating “the radiance you have when you step out of the yoga studio – juicy, dewy and super-hydrated,” first caught on in Asia. Like so many other styles that start in this region, it soon gained popularity in Western countries, reminding us that there’s much more to makeup than meets the eye.

새로운 쇼핑 사이클

Younger generations have changed the way beauty products are sought, bought and marketed. Shopping now starts on YouTube or other video platforms, where brands can partner with influencers to demonstrate and endorse their products. At this point, the consumer is simply browsing and looking for ideas before moving to Instagram (or perhaps a specific brand’s website) to investigate further.

The challenge with online shopping for cosmetics is the limited ability to capture colors, textures and scents. So, brick and mortar stores are getting creative. They’re reimagining—and even reinventing—their retail atmospheres.

경험으로서의 아름다움

In Asia, home to many of the world’s oldest and most beloved beauty brands, quality makeup is commonplace. It’s the process of applying the makeup that consumers in these markets value and view as a differentiator. Enter the in-store makeup bar, a social and sensory experience that answers questions such as:

  • 제품이 적용될 때 어떤 느낌이 드나요?
  • 제품이 적용됨에 따라 시각적으로 어떻게 진화합니까?
  • 향기는 무엇입니까?
  • 향기가 함축된 맛을 부여합니까?
  • 다른 고객들은 제품에 대해 무엇을 말하고 있습니까?

Online, these questions appear as static reviews or FAQs. At the makeup bar, they come to life through the five senses and the imagination. Sophisticated makeup bars even offer coffee, beverages and snacks, a la a traditional “bar.”

감각적 영향 만들기

What does all of this mean for formulators? Cosmetics suppliers are allocating resources toward enhancing the entire shopping and application experience to appeal to the senses beyond that of sight. In the process, they are turning to Sensient Cosmetic Technologies to provide ingredients that bring sensory appeal to beauty products. For example, our Soothing Watermelon SCD 6117 gel.

이것이 오감을 어떻게 참여시키는가

  • 터치: 세 가지 증점제의 조합을 통해 얻은 무스와 같은 질감. 코바겔은 즉각적인 냉각 효과를 제공하며, Covacryl MV60은 부드러움을 확장합니다. Covasilic 15는 공식을 함께 유지하기에 충분한 견고성을 제공합니다. 마지막으로, Fucosorb WP 해초 추출물의 첨가는 항 염증 특성을 추가합니다.
  • 시력 : 2 개의 Unicerts, 노란색 및 레드을 혼합하여 달성 한 진정한 수박 그늘.
  • 냄새 : 다른 무엇, 수박, 감각적 인 맛에 의해 집에서 개발.
  • 맛 : 수박 향기는 달콤한 여름날을 연상케합니다.
  • 사운드 : 우리는 확실히 칭찬을 듣고 있습니다!

Learn more about our products here and contact us to explore the sensory possibilities with Sensient for your next formulation.

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