The color blue represents both the sky and the sea and is often associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Out of all the colors, it is also tested that blue has positive calming effects on the mind and body. Which then leads us to bath & shower, known as the most relaxing part of the day when one can release all inhibitions and stresses from the day.
Any guesses which colors are most used in soap & bath products? Extracted from Mintel – yellow, blue and red are the most used colorants in this category.

We all know color extracts derived from vegetables or plants has many benefits, however there are still challenges to address. For example, natural ingredients tend to discolor when exposed to light and fade faster over time. Therefore making them less desirable compared to synthetic counterparts.

Inspired to innovate, Sensient developed Natpure® Xco Sapphire GB606, a biotechnology extract from the fruit of special grade Gardenia jasminoides Ellis, which produces an enhanced active extract with inherent stable blue color. Gardenia is a plant that belongs to the Rubiaceae family native to China and have been part of the East Asian folklore cultures for years, often used for decorative purposes.

Currently available at APAC. To be launched globally soon.
什么是生物技术?
Using only renewable resources, ‘biotechnology’ will reduce energy consumption and reliance on finite resources such as petrochemicals to minimize environmental impact. It fits the growing Clean Beauty movement where many consumers are willing to spend more on beauty and personal care products that meet eco and sustainable objectives.

什么是 Natpure® Xco Sapphire GB606?
- 获得专利的 100% 天然萃取增强型提取物,具有来自生物技术的稳定而鲜艳的固有蓝色色调
- INCI: 佛罗里达栀子果提取物,麦芽糊精

那么,有哪些特性和好处呢?
- 水溶性
- 色彩护理:含有抗氧化活性成分
- 强烈的固有蓝色色调
- 高性能:增强的耐热性、耐光性和 pH 值稳定性
- 与配方中的大多数其他成分高度兼容
- 符合全球、清真、犹太、素食标准
- 符合 Cosmos 标准 - 等待批准
- 自然衍生指数 = 1 (ISO 16128)
- 对眼睛和皮肤无刺激,适合各种皮肤,包括敏感性皮肤
Currently available at APAC. To be launched globally soon.
Contact us to request a sample of Natpure® Xco Sapphire GB606 or arrange a VIVID session with us. We will be happy to introduce you to our latest ingredient launches and innovations.