In 2023, we are experiencing a period of rebirth after the pandemic, but also facing challenges like economic crises and conflicts. Despite these challenges, consumers have shown resilience and adaptability, readapting themselves to a new normal world with optimism, celebration, and authenticity.
We now live in a “hybrid reality” of both the physical and virtual worlds. This leads to fusion of physical and digital lifestyle, as individuals navigate between their real-world experiences and their virtual alter egos. This presents opportunities and challenges for brands. It calls for a deeper understanding of the consumer psyche and a more agile approach to marketing and product development.
Join us as we talk about how this has influenced us to determine the Color of the Year 2024, how it reflects a “hybrid reality” of both the physical and virtual worlds, and how it will translate into beauty applications.
Come and be inspired.
![เฟอร์นันดา-โซโร](https://sensient-beauty.com/wp-content/uploads/2022/11/Fernanda-Soro-1024x1024.jpg)
Presented by Fernanda Soro, Sensient Beauty Global Trends Manager, with many years of experience in marketing, branding, product management, consumer insights as well as in-depth study of global trends. She earned her bachelor’s degree in Advertising, a Master’s Degree in International Business, and an MBA in Marketing. Fernanda’s career expands mostly over Beauty & Personal Care industry, and she is passionate about helping her clients learn all trends and consumer demands they need to succeed in creating innovative cosmetic products.
Duration: 45 Minutes
Date and Time:
Click here to register for APAC
30 November, Thursday at 10am (Singapore)
Click here to register for EMEA
30 November, Thursday at 2pm (France)
Click here to register for NA & LATAM
30 November, Thursday at 2pm (New York)