Featured image credit: @shannie.artistry
The difficult start to the decade and continuing uncertainty have shaped the colors for this season, with consumers gravitating towards healing, optimism and indulging in small luxuries where possible. Historically, the lipstick effect has seen this iconic item fair well during economic downturns, prized as an affordable luxury and mood-boosting pick-me-up.
Color will become a symbol of self expression, optimism and balance in 2023/2024. It will take on an important role in helping people connect with and express their feelings. Lip products will have become more advanced with long-lasting, non transfer and smudge-proof formulas, making them easier to wear if face masks need to be worn.
Here is the lip color trend forecast for 2023/2024 that Sensient Beauty has consolidated based on WGSN reports. WGSN is the world’s leading consumer trend forecaster. Their accurate forecasts provide global trend insights, expertly curated data and industry expertise to help us understand consumer behavior and lifestyles to create products with confidence and trade at the right time.
Feel Good. Digital Inspired. Empowering.
Lips will regain importance as mask-wearing will have relaxed, signaling the return of the power lip. Glossy textures and bold, saturated colors will appeal to people seeking creative and statement looks that stand out in both virtual and physical worlds, especially the younger generation (Gen Z TikTok Beauty Influencers)
Fluid. Clean Colors.
Blue is becoming a core color in beauty. This intense cobalt hue, is linked to a growing fascination with oceanic and otherworldly exploration.
Sumptuous neutrals aka ʻyour lips but betterʼ shades are nourishing and luxe. Made versatile by choice of finish and buildable color, warm tones that feel sumptuous and near edible.
Be transparent about the pros and cons of ingredients, lab-grown synthetic might be cleaner than natural mineral pigments.
Inclusive. Trans-seasonal. Restorative.
A return to a classic, this is an inclusive revamp of the red lip. Orange is imbued with vitality and optimism that will appeal to health-focused consumers.
With an increase in mindfulness and a need for balance, reflective tones with nurturing warmth ground the lip category.
At Sensient, we pride ourselves on our expertise in color matching and lipstick formulation. Contact us to find out more about our lipstick portfolio and how we can help you create the perfect lip product.