Asian cosmetics have long centered around the natural look: fair, pure skin accentuated by innovative brow and lip effects. Particularly in Japan and Korea, concealing imperfections is still as important as ever; even young men are seeking that extra glow.
Yoga skin, for example, is described as “a look that feels real.” This trend, emulating “the radiance you have when you step out of the yoga studio – juicy, dewy and super-hydrated,” first caught on in Asia. Like so many other styles that start in this region, it soon gained popularity in Western countries, reminding us that there’s much more to makeup than meets the eye.
O Novo Ciclo de Compras
Younger generations have changed the way beauty products are sought, bought and marketed. Shopping now starts on YouTube or other video platforms, where brands can partner with influencers to demonstrate and endorse their products. At this point, the consumer is simply browsing and looking for ideas before moving to Instagram (or perhaps a specific brand’s website) to investigate further.
The challenge with online shopping for cosmetics is the limited ability to capture colors, textures and scents. So, brick and mortar stores are getting creative. They’re reimagining—and even reinventing—their retail atmospheres.
A beleza como experiência
In Asia, home to many of the world’s oldest and most beloved beauty brands, quality makeup is commonplace. It’s the process of applying the makeup that consumers in these markets value and view as a differentiator. Enter the in-store makeup bar, a social and sensory experience that answers questions such as:
- Como o produto se sente quando é aplicado?
- Como o produto evolui visualmente à medida que está sendo aplicado?
- O que é a fragrância?
- O cheiro transmite um gosto implícito?
- O que os outros clientes estão dizendo sobre o produto?
Online, these questions appear as static reviews or FAQs. At the makeup bar, they come to life through the five senses and the imagination. Sophisticated makeup bars even offer coffee, beverages and snacks, a la a traditional “bar.”
Criando o impacto sensorial
What does all of this mean for formulators? Cosmetics suppliers are allocating resources toward enhancing the entire shopping and application experience to appeal to the senses beyond that of sight. In the process, they are turning to Sensient Cosmetic Technologies to provide ingredients that bring sensory appeal to beauty products. For example, our Soothing Watermelon SCD 6117 gel.
Como Isto Envolve os Cinco Sentidos
- Toque: Uma textura tipo mousse obtida através de uma combinação de três espessantes. O Covagel proporciona um efeito de resfriamento instantâneo, enquanto o Covacryl MV60 prolonga a maciez. Covasilic 15 dá firmeza suficiente para manter a fórmula unida. Finalmente, a adição do extrato de algas Fucosorb WP acrescenta qualidades anti-inflamatórias.
- Visão: Uma verdadeira tonalidade de melancia obtida misturando 2 Unicerts, Amarelo e Vermelho.
- Cheiro: O que mais, melancia, desenvolvida in house pela Sensient Flavor.
- Sabor: O cheiro da melancia lembra um doce dia de verão.
- Som: Certamente estamos ouvindo os elogios!
Learn more about our products here and contact us to explore the sensory possibilities with Sensient for your next formulation.
