A new trend is raising the “bar” in hair care.
From June 2018 to May 2021, the Mintel Global New Products Database (GNDP) showed that personal care brands launched a combined 527 hair products in bar and solid formats—accelerating from just 20 products in 2018 to 235 products in 2020. If 2021 keeps its current pace, it will nearly double the 2020 tally with roughly 420 new launches.
The growth story of solid format hair care starts with bar soap, which is in a renaissance of natural, sustainable and sensorial formulations that speak to the clean beauty movement. Much like a body bar, a shampoo bar contains ingredients that cleanse and purify. Conditioner bars and hair color bricks are becoming increasingly popular, too. Here are a few innovative examples from Sensient:
オレンジシャインシャンプーバー
Make damaged hair rise and shine using our Orange Shine Shampoo Bar. While many traditional shampoos are made from mostly chemicals and water, this eco-friendly, dry format shampoo breaks that chain by packing a concentrated, waste-free dose of ingredients to leave hair feeling soft, shiny and revived.
Like the Energizing Sulfate-Free Shampoo Bar, the Orange Shine Shampoo Bar starts with Natpure® Feel-M Eco. The bright, morning-ready color is brought to you by Natpure® Col Orange, a natural water-soluble dye. The Natpure® Col line is 100% botanical, traceable and consistent.
アンチブラッシング コンディショナーバー
Calling all blondes—if you’re looking for a conditioner that leaves your golden tresses looking lovely, our Anti-Brassy Conditioner Bar is the storybook formula you’ve been missing. Unicert® Violet K7025-J dye reduces any brassy tones, leaving blonde hair gleaming gold. For conditioning, we’ve added Natpure® Feel-M Eco and Sensibiopro® R to coat every strand with natural shine.
Sensibiopro® R is an innovative technology that can dramatically improve the condition and overall appearance of colored hair. It is a complete system of amino and fatty acids with an active ingredient to deliver hair reparation, restore hydrophobicity, and protect hair against heat damage. Used in shampoos and conditioners as a reinforcer of hair barrier structure, it makes colored hair not only softer, but stronger.
ボタニカルヘアカラー ブリック
Another 100% botanical bar, this hair color brick begins with Natpure® Col Dark Brown 230, a ready-to-use blend of Natpure® Col dyes made from carefully selected and grinded leaves of Henna and Indigo. Cocoa butter adds its well-known nourishing properties, followed by a natural fragrance from the highest quality essential oils highlighted by a top note of crisp rosemary and rounded with sweet Ylang Ylang. Geranium imparts a floral and herbal green medium note.
なぜ固形タイプのヘアケアに変えるのか？
The solid hair care trend is attractive for many reasons, the most notable being:
- 製造における温室効果ガス排出量の削減
- 製剤における節水
- 最小限の包装とリサイクル可能な包装（または包装なし）
- ゼロエミッションの可能性
- 長時間使用可能（最大80回洗濯可能、シャンプー3本分に相当）
- コンシューマー向けの手頃な価格帯
- 天然素材と独自の処方
Most of these benefits center on sustainability, as GlobalData shows that some 80 million plastic bottles are disposed of around the world every year just from shampoo and conditioner alone, adding to the world’s growing mountain of plastic waste. But make no mistake; shampoo bars, conditioner bars and hair color bricks are truly desirable when it comes to hair care. Natural, vegan and organic ingredients are driving this emerging market, making Sensient a “natural” fit to lead the path forward. Contact us to learn more about our solid format hair care portfolio.
