The color blue represents both the sky and the sea and is often associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Out of all the colors, it is also tested that blue has positive calming effects on the mind and body. Which then leads us to bath & shower, known as the most relaxing part of the day when one can release all inhibitions and stresses from the day.
Any guesses which colors are most used in soap & bath products? Extracted from Mintel – yellow, blue and red are the most used colorants in this category.
We all know color extracts derived from vegetables or plants has many benefits, however there are still challenges to address. For example, natural ingredients tend to discolor when exposed to light and fade faster over time. Therefore making them less desirable compared to synthetic counterparts.
Inspired to innovate, Sensient developed Natpure® Xco Sapphire GB606, a biotechnology extract from the fruit of special grade Gardenia jasminoides Ellis, which produces an enhanced active extract with inherent stable blue color. Gardenia is a plant that belongs to the Rubiaceae family native to China and have been part of the East Asian folklore cultures for years, often used for decorative purposes.
Currently available at APAC. To be launched globally soon.
What is Biotechnology?
Using only renewable resources, ‘biotechnology’ will reduce energy consumption and reliance on finite resources such as petrochemicals to minimize environmental impact. It fits the growing Clean Beauty movement where many consumers are willing to spend more on beauty and personal care products that meet eco and sustainable objectives.
What is Natpure® Xco Sapphire GB606?
- Patented 100% natural derived enhanced extract with stable & vibrant inherent blue shade from Biotechnology
- INCI: Gardenia Florida Fruit Extract, Maltodextrin
So what are the properties and benefits?
- Water Soluble
- Care with color: Contains anti-oxidant active ingredients
- Strong inherent blue shade
- High performance: Enhanced heat, light & pH stability
- High compatibility with most other ingredients in formulations
- Global, Halal, Kosher, Vegan compliant
- Cosmos compliant – pending approval
- Natural Derived Index = 1 (ISO 16128)
- Non eye and skin irritant, ideal for all kind of skin including sensitive skin
Currently available at APAC. To be launched globally soon.
Contact us to request a sample of Natpure® Xco Sapphire GB606 or arrange a VIVID session with us. We will be happy to introduce you to our latest ingredient launches and innovations.
