Platinum Shampoo

Anti-Brass Purple Shampoo

This Anti-Yellowish Toning Shampoo ensures brighter, cooler blonde and shiny silver grey hair. This powerful toning formula developed with Sensient’s unique highly water soluble Unicert Violet K7025-J provides easy solubility in the formula and superior toning effect to correct and neutralize unwanted yellow undertones while gently cleansing. Whether you’ve had your hair dyed or it’s au naturel, a shampoo specifically formulated to keep the color bright and brass-free can save you a lot of trouble and trips to the salon. Covapearl Satin 931 AQ enhances the shampoo appearance by offering a premium look.

Apply to wet hair and massage thoroughly for 30 seconds. Let sit for 1 minute.