Understanding the Trend and Democratizing Prestige Colors & Textures
In today’s ever-evolving beauty landscape, understanding market dynamics is crucial for brands and consumers alike. Sensient Beauty invites you to our upcoming webinar, where we will delve into the fascinating world of affordable luxuries in the skin care and makeup sectors. Showcasing formulations inspired by renowned luxury products, focusing on their colors and textures.
- Luxury Meets Affordability: Discover how mass brands are successfully adopting strategies from the luxury sector to create products that offer a taste of opulence without the hefty price tag.
- Customized Experiences: Uncover the growing demand for affordable luxuries as consumers seek unique self-care moments and personalized experiences. We will present innovative formulations and product recommendations tailored to this rising desire.
Presented by Fernanda Soro, Sensient Beauty Global Trends Manager, with many years of experience in marketing, branding, product management, consumer insights as well as in-depth study of global trends. She earned her bachelor’s degree in Advertising, a Master’s Degree in International Business, and an MBA in Marketing. Fernanda’s career expands mostly over Beauty & Personal Care industry, and she is passionate about helping her clients learn all trends and consumer demands they need to succeed in creating innovative cosmetic products.
Register here for the Asia Pacific session
For the Asia Pacific session, we have Melvyn le Kerneau, Makeup Technical Manager & Tham Rui Qi, Skin Care Technical Manager as the presenters. With extensive experience in major French MNCs, Melvyn has been based in Singapore for over eight years, supporting the Asian market in formulation project development. A specialist in makeup, he focuses on new product development, bringing innovative formulations to life. Then we have Rui Qi, an expert in skin and sun care formulation with years of experience in the beauty and personal care industry. With a strong technical background, Rui Qi leads and supports customers through complex challenges, ensuring they receive tailored solutions that enhance product performance and efficacy.
Register here for the Asia Pacific session
10am – 11am (Singapore)
Register here for the Europe, Middle East & Africa session
For the Europe, Middle East & Africa session, Pamela Eklou, our Marketing Specialist based in France. Pamela started as an Application Manager at Sensient Beauty, specializing in cosmetic colors with expertise in makeup and skin care for over 10 years. Then, she transferred to be a Color Product Manager, providing the best ingredient recommendations to her customers thanks to her technical background. Today, she is a Marketing Specialist for EMEA region, identifying and reinventing beauty trends by bringing insights highlighting consumer needs to our clients.
Register here for the Europe, Middle East & Africa session
2pm – 3pm (France)
Register here for the South America session
For the South America session, we have Denise Amorim, Marketing Manager & Jirrah Andrade, Technical Manager as the presenters. Denise has Bachelor in Chemistry and Postgraduate in Business Management & Marketing. Has over than 15 years of experience in the cosmetics field, started her career in R&D, but really fell in love with Marketing. Have worked at companies such as Univar, Aqia and Provital, and is currently responsible for Marketing at Sensient Beauty LATAM. Jirrah graduated with Pharmacy and Master’s Degree in Pharmaceutical Science, has more than 15 years of technical experience in makeup, sun care and skin care, including finished products and ingredients companies.
Register here for the South America session
11am – 12pm (Brazil)
Register here for the North America session
For the North America session, we have Stellie Balthazard, Senior Technical Manager & Esther Adesina, Skin Care Technical Manager as the presenters. Stellie is the Sun Care and Color Cosmetics North America Technical Services Manager for Sensient Beauty. In addition to providing valuable technical support to North American customers, she oversees all application development for the North American market. Stellie received her Master’s degrees in both Chemistry and Chemical Engineering from Ecole Supérieure de Chimie Organique et Minérale (ESCOM) in Compiègne, France. Esther comes with over 10 years of experience in the pharmaceutical and personal care industries. Having worked for brands, distributors, contract manufacturers, and now a supplier, she brings a unique and comprehensive perspective to the various dynamics of the personal care industry. Esther holds a Bachelor’s degree in Chemistry from Rutgers University as well as an MBA in Applied Business Analytics from William Paterson University.
Register here for the North America session
2pm – 3pm (New York)
Don’t miss out on this opportunity to enhance your knowledge and stay ahead in the competitive beauty landscape. We look forward to seeing you and sharing valuable insights that can help you navigate the world of affordable luxuries in skin care and makeup!
