In 2023, we are experiencing a period of rebirth after the pandemic, but also facing challenges like economic crises and conflicts. Despite these challenges, consumers have shown resilience and adaptability, readapting themselves to a new normal world with optimism, celebration, and authenticity.
We now live in a “hybrid reality” of both the physical and virtual worlds. This leads to fusion of physical and digital lifestyle, as individuals navigate between their real-world experiences and their virtual alter egos. This presents opportunities and challenges for brands. It calls for a deeper understanding of the consumer psyche and a more agile approach to marketing and product development.
Join us as we talk about how this has influenced us to determine the Color of the Year 2024, how it reflects a “hybrid reality” of both the physical and virtual worlds, and how it will translate into beauty applications.
Come and be inspired.
Presented by Fernanda Soro, Sensient Beauty Global Trends Manager, with many years of experience in marketing, branding, product management, consumer insights as well as in-depth study of global trends. She earned her bachelor’s degree in Advertising, a Master’s Degree in International Business, and an MBA in Marketing. Fernanda’s career expands mostly over Beauty & Personal Care industry, and she is passionate about helping her clients learn all trends and consumer demands they need to succeed in creating innovative cosmetic products.
Duration: 45 Minutes
Date and Time:
Click here to register for APAC
30 November, Thursday at 10am (Singapore)
Click here to register for EMEA
30 November, Thursday at 2pm (France)
Click here to register for NA & LATAM
30 November, Thursday at 2pm (New York)
