2022 뷰티 메가 트렌드 바이 센스

As we ease into the pace of 2022, some skincare and makeup trends are making headway as the leading trends for consumers. The beauty experts from WGSN have picked out the top beauty...

As we ease into the pace of 2022, some skincare and makeup trends are making headway as the leading trends for consumers. The beauty experts from WGSN have picked out the top beauty trends for 2022 and beyond. At Sensient, understanding the beauty market, helping companies to innovate and be ahead of beauty trends is the core of what we do. We’ve done our homework and here are the Beauty Megatrends by Sensient, skincare and makeup trends paving the way.

기본 사항으로 돌아가기

이미지 : Dr Barbara Sturm

Modern women juggle many roles and while there is a focus on the importance of self-care, many of these women find it hard to spare the time for elaborate skincare routines and tend to prefer a no-frills approach to skincare.

This is also echoed by an overall trend of minimalism, with consumers opting for skincare with simple but efficacious formulations that are backed by dermatologists. This sentiment is reflected in brands like Dr Dennis Gross, Dr Barbara Sturm, and Allies of Skin for their minimalist packaging and potent ingredients.

지속가능성

이미지: Chanel N°1 DE CHANEL

Though a relatively novel concept just five years ago, sustainability has been the goal of many skincare brands, including big luxury brands like Chanel and Hermès. The approach to sustainability is often multi-fold; focusing on sustainably-sourced ingredients that are derived naturally, or the introduction of recycled materials or refillable options for their packaging. Notably, the N°1 DE CHANEL features recycled glass and refillable options for the cream.

Though late to the beauty game, Hermès Beauty’s launch in 2020 was considered and measured when it came to sustainability, Creative Director Pierre Hardy designed the packaging to not only be beautiful objects but refillable and eco-friendly as well.

A new wave of sustainability effort is set to come in the form of pigments or formulas derived from waste, as well as the introduction of trans-seasonal shades to reduce leftover stock.

감각 및 고양 색상

Colors play a huge role in mood setting and their ability to support emotional healing has been studied extensively. Color makeup like lipsticks and eyeshadows can support chromotherapy, a type of treatment that uses colors to treat certain mental and physical health.

Those looking to calm anxiety will benefit from shades like blues and greens while pinks and oranges can help energize and boost the mood. Sensient’s Color of the Year 2022 Radiant Pink is a gorgeous pink liken to a sensual touch or warm hug.

In 2022, we expect Radiant Pink to come to life in many ways, including:

  • 색상과 케어의 힌트  - 피부 관리 혜택과 함께 가벼운 질감의 발리로 포옹 된 자연스러운 메이크업.
  • 립 컬러와 하이드레이션  – 밤처럼 작용하지만 립스틱처럼 착용하는 하이브리드 립 제품으로, 아마도 진주 광택 마감 처리로 마무리됩니다.
  • 감각적 아이섀도우  – 낮잠에서 잠깐 깨어난 모습을 연출하기 위한 것으로, 광택 있는 마무리가 눈을 깨우고 밝게 해줍니다.
  • 빛나는 얼굴  – 파운데이션과 홍당무를 페어링하여 이슬비, 건강한, 요가 피부 외관을 만듭니다.
  • 손톱의 순간  - 아늑하고 편안한 빛나는 핑크 색조와 팔레트의 황금빛 호박색 음영을 사용하는 빛나는 손톱.
  • 자연스러운 헤어 컬러  – 호박색 금발과 브라운을 안심시키고 애쉬 톤으로 시원한 듀오를 선사합니다.

하이브리드 메이크업

Targeted at consumers who are time-strapped, hybrid makeup offers the best of both worlds. High-performance makeup does more than just mask imperfections — primers, foundations and concealers now boast potent skincare actives that protect, hydrate and even offer anti-aging benefits.

이미지 : Dolce&Gabbana 뷰티

Dolce&Gabbana Beauty’s Millennialskin On-The-Glow Tinted Moisturiser is the perfect example of a hybrid makeup, offering a lightweight coverage to blur away imperfections, while keeping skin hydrated with its Mediterranean Glow Complex, alongside SPF30 PA+++ protection against UV damage.

할랄 뷰티

As smaller halal brands have found success and support from the Muslim community, larger brands have taken notice of this previously untapped market and followed suit. Halal makeup does not contain any animal by-product, thus cruelty-free, and should also be free of alcohol.

뷰티 메가트렌드 - 할랄 이니카 유기농
이미지: Inika 유기농

Inika Organic from Australia offer both makeup and skincare, making it the ultimate one-stop-shop for Muslim beauty lovers. From glow-getting serums to pigmented blushers, vegan mascaras, and do-it-all cleansers.

This is a unique market as non-Muslim customers who are seeking out cruelty-free products can also turn to halal-certified beauty brands when looking for ethical and sustainable color cosmetics.

남성의 아름다움

이미지 : Tom Ford 뷰티

No longer just an arena for the effeminate, makeup for men is gaining prominence thanks to the popularity of Korean pop artistes and their various endorsements for beauty brands.

Masculinity, on a whole, has also been redefined as men embraced the concept of self-care and begin investing more in their appearance and daily skincare and grooming routine. Luxury brand Chanel has also started the BOY de Chanel, a makeup and skincare line exclusively for men. Tom Ford Beauty has also followed suit with its own range of makeup and skincare for men. Makeup for men focuses on using makeup to make subtle and often imperceptible enhancements to features like the brows or complexion.

립 컬러

Lipsticks have taken a backseat due to mask-wearing mandates during the pandemic, but as the world begins to relax the rules surrounding mask-wearing, there is a rise in demand for long-wearing lip colours.

이미지 : Stila

Lipsticks should serve the purpose of lip enhancement, all while hydrating lips and being non-transferrable in situations where mask-wearing is required. Long-wearing technology like Stila’s Stay All Day range has also expanded into lip liners to further enhance lip color’s longevity.

Lip stains have also seen a resurgence in popularity for their long-wearing power and weightless texture.

Contact us to learn more in-depth about the beauty trends of 2022 and Sensient’s full portfolio of makeup and skincare ingredients that are in line with the leading beauty trends. 

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