The landscape of color cosmetics is increasingly embracing innovations centered around natural and eco-friendly claims. Today’s consumers are actively seeking products that prioritize sustainability, leading brands to incorporate plant-based and organic ingredients into their formulations. In response, companies are striving for transparency by disclosing aspects of their production processes, ensuring ingredient traceability and demonstrating their commitment to environmental stewardship, all of which are essential for building consumer trust.
Consumers today are increasingly drawn to ancient beauty secrets and rituals, often seeking products that evoke a sense of nostalgia while embracing a wellness-oriented mindset. Indigenous peoples of South and Central America historically utilized the annatto fruit for makeup and body paint, expressing gratitude for the health of their community members and the abundance provided by fishing and harvesting. Notably, annatto was the first natural dye exported from the Americas to Europe.
Inspired by Indigenous ancestral traditions, Sensient has developed Natpure® Col Orange LC215L, a 100% natural orange dye that combines Bixin powder extracted from annatto seeds with annatto oil upcycled from the food industry. This innovative ingredient is fully traceable and delivers a vibrant, dynamic orange hue to cosmetic products, while also offering skin benefits, including antioxidant properties.
Ethically Sourced, Upcycled & Traceable
What is Natpure® Col Orange LC215L?
- The first 100% natural annatto liquid dye, with no added oils from other sources
- INCI: CI75120 (and) bixa orellana seed oil
So what are the properties and benefits?
- Natural alternative to synthetic dye, Yellow 6
- Skin Care benefits with color: contains tocotrienols, with potent antioxidant activity
- Easy to use, in lipophilic or hydrophilic formulations and emulsions
- Cosmos, Halal, Kosher, Vegan & Global compliant
- High compatibility with most ingredients in formulation
- Readily and ultimately biodegradable | OECD 301F
Contact us to request a sample of Natpure® Col Orange LC215L or arrange a VIVID session with us. We will be happy to introduce you to our latest ingredient launches and innovations.
