With over 60 years of expertise in cosmetic colorants, ingredients, and extraction technology, we at Sensient Beauty understand that beauty is not just seen—it’s experienced. Central to this experience is the sensory interaction individuals have with a product. We prioritize collaborative partnerships with our customers to develop ingredients that enhance these sensory journeys.
Each year, we unveil a Color of the Year that we believe will significantly impact the beauty and cosmetics landscape. After a fusion of physical and digital of CyberGem & Golden Terra in 2024, we eagerly anticipate 2025 with a color that radiates energy and positivity.
Introducing: ZESTY YELLOW 💛
As we navigate the “hybrid reality” of physical and virtual worlds, consumers seek solace and vibrancy amid political crises, eco-anxiety, and social media fatigue. Nature continues to inspire us, guiding us toward hues that embody light, warmth, and vitality.
The Age of Enlightenment
This vibrant shade of yellow represents a time of renewal after a long period of exhaustion. It also symbolizes the light and energy we seek, effortlessly transitioning from blush to eyeshadow. It channels a refreshing, modern appeal while extending its radiance to nails—creating a look that exudes vitality and timeless elegance.
Radiant Vitality!
Our 2025 Color Palette features a spectrum of shades—vibrant yellow, warm pink, earthy brown, bright sage, and vivid blue—that embody vitality and positivity. The deep burgundy hue introduces an element of rebelliousness in uncertain times, beautifully balancing with these energetic tones.
Are you ready for 2025? Partner with Sensient Beauty to formulate with Zesty Yellow and our accompanying hues to create unique, sensorial experiences. Contact us for the complete ‘Color of the Year 2025’ presentation and discover how we can collaborate!
