With today’s consumers, it’s all about the experience! And formulators took good note of it. An engaging sensorial experience will involve as many senses as possible, and when it comes to cosmetics, most of the time these senses are touch, sight and smell. For example, think of the extra attention that so many companies are paying to their packaging, as it is often through the container that consumers first experience a brand.
The sense of touch is extremely important for most beauty consumers as it is involved from the pick-up of the cream until well after the product was completely absorbed, leaving a hopefully unique after-feel. In a recent study in the UK, Mintel found that:
In future articles, I will describe these different issues in length and how they can be specifically addressed by selecting the right surface treatment for your pigments.
Sensient has developed a range of surface treatments that can completely change your customers’ experiences with your products. Those treatments provide hydrophilic, hydrophobic or both hydrophobic/hydrophilic properties. Our treatments can be synthetic or from natural origins and have been designed to help formulators optimize their formulations in terms of stability, sensory, long-wear, shade fidelity and ease of processing.
Because your selection of a pigment’s surface treatment will make or break your formulation, Sensient provides in-depth technical support and tools to help you pick the right treatment for your project. Ask for our experts’ help right now.