Modern life is defined by relentless demands, where exhaustion is no longer the exception but the norm. Sensient Beauty’s Zesty Yellow, the Color of the Year for 2025, captures the collective need for revitalization. As work continues to dominate daily existence and even leisure becomes another task to check off, many are seeking a shift—one that brings energy, warmth, and optimism.
This dynamic yellow draws inspiration from the invigorating freshness of citrus and the grounding presence of citrine crystals, symbolizing a renewed connection to vitality and light. In beauty formulations, Zesty Yellow translates into a versatile, modern statement—brightening cheeks, eyes, and nails with a touch of vibrancy. It reflects an instinctive desire for balance and renewal in a world that rarely slows down.
Achieving Zesty Yellow
The luminous vibrancy of Zesty Yellow is achieved through a careful selection of pigments, natural extracts, and advanced dispersion technologies, ensuring its adaptability across makeup, skincare, and personal care formulations.
For Makeup
In powder-based formulations, Zesty Yellow is derived from the UNIPURE and ARIABEL ranges, which include high-performance mineral and organic pigments, as well as lakes for intense color payoff. The NATPURE XFINE range introduces turmeric, a natural source of yellow pigment known for its warm, earthy undertones. For a radiant finish, COVAPEARLS, available in both synthetic and natural variations, enhance luminosity and texture. Treated pigments such as AS, AS-EM, ALOE, BA, ADT-C, ADT-3, and HLC offer improved stability, adhesion, and sensory appeal.
In liquid makeup, water-based formulations incorporate UNIPURE, ARIABEL, and COVAPEARLS, supported by treated pigments like AQ, PHY, and SGP for enhanced dispersibility. Dispersions such as COVARINE and COVASORB contribute to consistent color intensity. In oil-based systems, NATPURE XFINE’s turmeric provides a natural yellow hue, while AS, AS-EM, and ALOE-treated pigments ensure smooth application. The dispersions COVANOL and COVALIGHT further refine pigment suspension for long-wearing vibrancy.
Applying Zesty Yellow to Makeup
Matte Paint Eyeshadow Cream – SCT6546 SMS
A weightless, matte eyeshadow that blends seamlessly for all-day wear. Ariabel AS treated pigments enhance adhesion and create a smoother, creamier texture, while Covasilic 15 ensures uniform pigment suspension. Sensibead SI 175 helps control oil and moisture for a lasting matte effect, and Sericite 0021 AS delivers a velvety, luminous finish. Try both treated and non-treated versions to experience the difference in texture and payoff.
Zesty Yellow Lip Oil – SCT6601 SML
A burst of color meets deep hydration in this naturally derived lip oil. Natpure Feel-M Eco replaces traditional silicones for a silky, lightweight feel, while Covasilic 15 lends structure to the formula and keeps pigments evenly distributed. With the addition of Ariabel pigments, lips are left with a subtle, sunny tint and a nourishing, comfortable finish.
Gummy Lips & Cheeks Stain – SCT6584-1 SM
A vibrant stain that melts into lips and cheeks for a long-lasting flush. This dual-purpose formula combines Unicert water-soluble dyes for buildable color that won’t fade, while Fucosorb 3ALGA provides an extra layer of hydration and skin-soothing benefits. The result? A natural, healthy-looking tint that wears effortlessly throughout the day.
Ultra Shine Lip Gloss – SCT6603 SML
An ultra-glossy finish with a plush, comfortable feel. Infused with Covagloss and Sensicrystal, this lip gloss delivers a mirror-like shine without any stickiness. Unipure pigments bring rich, multidimensional color, while the formula smooths and conditions lips for a luscious, hydrated look.
For Skincare
Zesty Yellow finds its way into skincare through UNICERT-J, a collection of globally approved dyes, and NATPURE COL, a line of natural colorants. To maintain the integrity of the shade and protect it from environmental degradation, SENSISORB CF+ and SENSISORB BIOMIM provide advanced color protection, ensuring longevity and vibrancy.
Applying Zesty Yellow to Skincare
Colorful Mineral Sun Stick – SCT6567/2 SCS
Sun protection made effortless. This travel-friendly, non-toxic mineral sunscreen stick offers broad-spectrum SPF 30 in a lightweight, non-greasy formula that glides on smoothly. Natpure Feel-M Eco ensures an easy application while maintaining hydration and reinforcing the skin barrier. Perfect for face, lips, nose, and ears, it won’t drip or sting the eyes—ideal for everything from surfing to city strolls.
After Sun Lemon Lotion – SCT4344
Refresh and replenish after a sun-filled day. This hydrating body lotion soothes the skin with a lightweight feel and an uplifting lemon zest scent. SENSISORB CF+ stabilizes lemon oil for lasting freshness, while NATPURE SOL SL delivers a smooth, fast-absorbing emulsion. COVACRYL MV60 and COVACRYL RH enhance the texture, leaving skin soft and comforted.
Zesty Jelly Cream – SCT6605 SCD
A fun, bouncy texture with a fresh finish. This jelly cream blends COVACRYL MV60 and Adeka Nol GT-730 to create a unique gel-like consistency with a silicone-like softness. The lightweight formula absorbs quickly, delivering a cool, non-tacky sensation—leaving skin feeling velvety and refreshed.
For Bath & Shower
In bath and shower formulations, Zesty Yellow is obtained using UNICERT-J global dyes and NATPURE COL natural dyes, ensuring a balance between high-performance color and natural derivation. To prevent fading and enhance color stability, COVABSORB DS offers reliable protection, keeping formulations bright and visually appealing.
Applying Zesty Yellow to Hair and Personal Care
Elevate your hair game with the Color of the Year 2025 by ARIANOR. This semi-permanent hair color delivers vibrant, long-lasting results while Natpure Feel-M Eco deeply conditions for soft, shiny locks. Covafix 123 enhances dye penetration, ensuring intense color payoff and extended wear. Simply apply to wet hair, let it sit for 20 minutes, and rinse for a fresh new look.
Shower Serum
Turn your shower into a self-care ritual with this fruity-scented shower serum. Lightly tinted with UNICERT YELLOW 08006-J and UNICERT YELLOW 08005-J, this formula stays fresh and vibrant thanks to COVABSORB DS, which prevents discoloration and fragrance degradation. SOLUBILISANT LRI ensures even fragrance dispersion for a luxurious, sensory experience with every rinse.
Zesty Powder Mouthrinse – SCT6568 OC
A portable, refreshing boost for your breath. This zesty, minty mouthrinse comes in powder form—just dissolve 0.5g-1g in 50g of water for an instant cleanse. Natpure Xfine Turmeric TU114, a natural extract, gives the powder its bright yellow hue, while also enhancing the formula with natural goodness. Perfect for freshening up on the go.
From powders to liquids, skincare to personal care, Zesty Yellow is formulated with precision, offering a radiant and enduring expression of vitality across beauty applications. Contact us for the complete presentation of our Color of the Year and discover the limitless possibilities of our formulations.
