Beauty Partnerships and Trust

Merriam-Websters definition of trust is “an assured reliance on the character, ability, strength of someone or something, and one in which confidence is placed.”  Trust is at the heart of Sensient Technologies. ...

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Merriam-Websters definition of trust is “an assured reliance on the character, ability, strength of someone or something, and one in which confidence is placed.”  Trust is at the heart of Sensient Technologies.  If you want proof, all you need to do is look at the section of our Corporate Governance.  It starts with three straightforward concepts.

Always Tell the Truth

We do not lie, cheat, or steal or engage in unethical, illegal, or immoral behavior. We will willingly lose a sale or customer in order to comply with the law and our consciences.

Always Produce Safe, High-Quality Products in Safe and Secure Facilities

We are absolutely and passionately committed to producing safe and quality products made in accordance with the highest manufacturing standards. Our workers and facilities must meet or exceed all environmental, health, and safety standards. We work diligently to ensure the physical security of all of our employees and facilities.

Always be Professional

We always dress and behave professionally as a sign of respect for each other, our Company, and our business partners. These principles are non-negotiable. They are the foundation of everything we do. This commitment to our customer allow us to develop true partnerships.  It goes well beyond making a sale, but creating a sustained relationship that results in a win for Sensient and our customers. 

One way in which we build partnerships is through our A La Carte program.  Sensient Beauty’s A La Carte program is a platform to turn our customer’s ideas into products that they can use for new launches.  At its core is a simple concept:  use the vast array of Sensient’s technology platforms to create a tailor made solution.  This program only works when our customer have trust in our innovation and applications teams to deliver. 

As one of our customer recently stated: “All the help on innovation, or even reformulation, doesn’t matter if the chemistry doesn’t work. I think it’s a definitely an added value when Sensient can come to your lab and say, okay, let’s try to find a solution to make it work.”

Building Beauty Partnerships goes beyond provide innovative products, but addressing the challenges brands face from consumers.  Gaelle Frere, Global GM for Sensient Beauty offers this timely insight:

“We need to give our customers the type of access where all they have to do is ‘point-and click.’ If they need something that is applicable for Asian customers such as Halal certification, or an organic certification for the US market, they should have instant access.”

Sensient Beauty is well aware that trust is earned, not freely given.  Our customer matter to us.  Their success is our success – just as long as we remain mindful of the natural and people resources we use in the course of business.  Making sure, we do good…

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