It is a great honor and immense satisfaction to share with you that we were awarded 2nd place, in the category of orally presented scientific articles, at the 33rd Brazilian Congress of Cosmetology. This recognition is organized by ABC – Brazilian Association of Cosmetology, and is the only event in the country that brings together the main promoters of scientific research, considering B2C and B2B players, as well as universities.
Our technical-scientific work was about the effectiveness of “guayusa”, powered by Phytoclean™ Technology, to protect and treat damaged scalp caused by hair dyes. And this study led to the launch of our newest hair care phytoactive: Sensishield® Scalp.
Nearly 85% of women in the world color their hair at least once every eight weeks. However, permanent dyes, especially if applied frequently, can cause itchiness and a burning sensation near the hairline. To solve this problem, we launched Sensishield® Scalp in Latin America, a powerful phytoactive to provide scalp protection when dying hair.
At Sensient, we are always innovating so as to provide the best products and solutions for you. Contact us to find out more about our products.
